Words and Things

August 1, 2017

WORDS & THINGS PAUL MARCIANO In May in Los Angeles, the stars of contemporary art,artists Takashi Murakami, Jeff Koons, Alex Israel and Jonas Wood, gallery owner Emmanuel Perrotin, gathered for the inauguration of the Maurice and Paul Marciano Art Foundation. The two brothers at the head of Guess selected the 1,500 works exhibited in this…

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And Paul Created the Woman

August 1, 2017

by ALESSANDRA DE PINTO   Strong, independent, self-confident and obviously beautiful: distinguishing marks of the Guess girls. A female category created 35 years ago by PAUL MARCIANO, the man who revolutionized denim giving it a super sexy twist.   WOMEN changed his life. And how many women’s lives did he change? Impossible to say, the…

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Paper Magazine Summer 2017

June 27, 2017

As a teenaged budding fashion addict in Hanover Park, Illinois, I plastered my bedroom walls with GUESS ads from the back cover of W, which at the time was a huge fold-out fashion newspaper. Claudia Schiffer channeling Brigitte Bardot photographed by Ellen von Unwerth felt like the pinnacle of glamour. The visual identity of GUESS…

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Los Angeles Times June 2017

June 25, 2017

RETAIL HAPPENINGS It’s finally summer. Time to refresh your wardrobe? If the answer is yes, here are some possibilities: A womenswear line goes local with an affordably chic pop-up shop, while a basketball star and a beauty pageant winner each offer special clothing collections. Now, before you go shopping, here’s what’s happening on the fashion…

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On Women’s Side

June 1, 2017

  Tete – a – Tete By Gloria Mattioni   On the right, Paul Marciano, co-founder of Guess. Behind him a picture of Claudia Schiffer. On the side, from the top, three beautiful Guess Girls: Gigi Hadid, Eva Herzigova, Kate Upton. They all express a confident and carefree femininity.   Jeans that makes you pretty…

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Interview Paul Marciano

May 25, 2017

“WOMEN MUST BE FREE TO LOOK SEXY WITHOUT BEING AT RISK FOR THAT”: THIS IS THE VIEW OF THE PRESIDENT OF GUESS, THAT SUPPORTS THE VICTIMS OF VIOLENCE THROUGH GUESS FOUNDATION By Antonella Bigotto What could be the main topic to discuss with a man who during the past 35 years has defined the evolution…

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Denim, Women and Millenials

May 10, 2017

  Paul Marciano, founder of Guess and creator of its strong image, talks about the 35 years of life of the brand and its future, from historical advertising campaigns to new challenges: “We can do more on e-commerce”   A life without denim? “Impossible. You just have to open any woman’s wardrobe to understand that…

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GUESS RELAUNCHING MARCIANO

May 5, 2017

  The U.S. group with a 2 bln dollars turnover, aspiring to reach 3 bln dollars within the next 3 years, bets on the renewed brand Marciano Los Angeles, that this year will launch a huge project of expansion in Europe with the opening of 50 shop-in-shops. To increase sales by 10% every year  …

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